I thought I'd open this blog with this unassuming artifact: a Pepsi can (circa 1985) found at the site of a burned out warehouse long ago. We featured the artifact in a circular published by Afterdays back in 2004. Observed as a damaged relic, it's a good reminder of how much baggage we attach to our commercial products now - at least the successful ones. And how utterly invisible the lifestyle and identity hype becomes, when unplugged by a little time and decay.
The trick is to consume the contents, not the package ....
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